Brandscaping: Worlds of Experience in Retail Design - kelloggchurch.org

Product Information. "Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centers, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, companies, project developers, architects and interior architects are reacting with complex. Brandscaping; Worlds of Experience in Retail Design. Basel - Boston - Berlin: Birkhauser, 2002. First edition. Paperback. Oblong quarto. 118 pp. Text in German and English. Profusely illustrated in color. "Brandscaping" is the creation of a three-dimensional microcosm representing the brand according to the rear cover synopsis. Get this from a library! Brandscaping: worlds of experience in retail design. [Otto Riewoldt]. Brandscaping: Worlds of Experience in Retail Design by Otto Riewohlt. Find helpful customer reviews and review ratings for Brandscaping: Worlds of Experience in Retail Design at. Read honest and unbiased product reviews from our users.

Brandscaping: Worlds of Experience in Retail Design / Erlebnisdesign für Einkaufswelten Otto Riewoldt Springer Science & Business Media, Jun 1, 2002 - Architecture - 117 pages. Architecture and design are now being used as a marketing tool to communicate brand images; this book looks at the status quo of "Brandscaping". "Brandscaping" - the creation of a three-dimensional microcosm representing the brand - is increasingly becoming a characteristic part in the architecture of retail areas, shopping centres and showrooms.

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema fur die Architektur von Verkaufsflachen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender pragender Raumerlebnisse. 图书Brandscaping 介绍、书评、论坛及推荐. 作者: Riewoldt, Otto EDT 出版社: Birkhauser Verlag AG 副标题: Worlds of Experience in Retail Design / Erlebnisdesign Fur Einkaufswelten 页数: 120 定价: £21.00 装帧: Pap ISBN: 9783764366742. 豆瓣评分. Zara, for example uses distinct shop design, music and smell to provide a particular shopping experience that enhances the values of the brand. As clothes are cheap and turn-over high, many customers frequent the store often thus making the experience of the brandscape a recurring element of their interaction with the brand. Brandscaping: worlds of experience in retail design = Erlebnisdesign für Einkaufswelten. [Otto Riewoldt;] -- Architecture and design are now being used as a marketing tool to communicate brand images; this book looks at the status quo of "Brandscaping".

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